Account-Based Marketing Market Fueled by Increasing Adoption of Marketing Automation Tools

Global Account-Based Marketing Market Size Set to Reach USD 2.39 Billion by 2030, Driven by 13% CAGR

 Maximize Market Research announces the release of its comprehensive analysis on the global Account-Based Marketing (ABM) market, projecting a significant growth trajectory from USD 1.07 billion in 2023 to USD 2.39 billion by 2030, registering a Compound Annual Growth Rate (CAGR) of 13% during the forecast period

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Market Estimation & Definition

Account-Based Marketing (ABM) is a strategic approach that focuses on targeting specific high-value accounts with personalized marketing and sales efforts. This methodology aligns marketing initiatives with sales objectives, fostering deeper engagement with key accounts and enhancing customer retention. The ABM market encompasses tools and services designed to streamline and automate the identification of prospects, delivery of tailored content, and measurement of campaign effectiveness. ​

Market Growth Drivers & Opportunities

Several factors are propelling the growth of the ABM market:

• Personalization and Targeted Marketing: The increasing demand for personalized customer experiences is driving organizations to adopt ABM strategies that focus on individualized marketing efforts. ​
• Integration of AI and Automation: The incorporation of artificial intelligence and automation tools enhances the efficiency of ABM campaigns, allowing for real-time data analysis and improved decision-making
• Alignment of Sales and Marketing Teams: ABM fosters collaboration between sales and marketing departments, ensuring cohesive strategies and unified messaging to target accounts.
• Higher ROI and Shorter Sales Cycles: By concentrating resources on high-value accounts, organizations can achieve higher return on investment and reduce the duration of sales cycles.

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Segmentation Analysis

The ABM market is segmented based on components:

• Tools: This segment is anticipated to experience the highest CAGR during the forecast period. ABM tools facilitate the automation of prospect identification, content delivery, and performance tracking, thereby enhancing campaign effectiveness. ​
• Services: Services encompass consulting, implementation, and support services that assist organizations in deploying and optimizing ABM strategies. ​

Country-Level Analysis

United States

The U.S. ABM market was valued at USD 289.9 million in 2022 and is projected to witness substantial growth, driven by the early adoption of advanced marketing technologies and a strong emphasis on personalized customer engagement.

Germany

Germany's ABM market is expected to grow at a CAGR of approximately 10.4% from 2022 to 2030. The growth is attributed to the increasing adoption of ABM strategies by businesses seeking to enhance their targeted marketing efforts in a competitive landscape. ​

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Competitor Analysis

The ABM market is characterized by the presence of several key players focusing on innovation and strategic partnerships to expand their market share. Notable companies include:​

• 6sense
• Demandbase
• HubSpot
• Oracle
• Salesforce
• Terminus
• Madison Logic
• Engagio

These organizations are investing in research and development to enhance their ABM offerings and cater to the evolving needs of various industries. ​

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