Have you ever wondered if all the Facebook ads you see in your news feed are effective? This is especially interesting because sometimes they seem annoying and completely intrusive. They can do wonders and if you are an entrepreneur, you should think about joining them because you can get huge Facebook followers from it. But what exactly are the benefits of advertising on Facebook? If you're new to this, I recommend reading our article on Facebook advertising!
In addition to email marketing, quality website design, SEO, and organic social media, Facebook ads are important. Billions of people use Facebook every day, and when you place targeted ads on the platform, your chances of reaching them increase dramatically. It's a necessity: organic traffic on Facebook is virtually non-existent. We'll talk about it later.
Note: To be clear, when we talk about showing ads on Facebook, we are not talking about using the Boost button. We're talking about going to business.facebook.com to create targeted ads from the start. This distinction is important!
If you're still unsure about the benefits of Facebook ads, let's talk about why you should invest in it. Here are some benefits of Facebook ads that you should know about. You also need to know the worst times to post on Facebook to get more views!
11 Benefits of Facebook Ads
1. Limited audiences with demographic and behavioral targeting
One of the benefits of Facebook ads is the ability to target a specific audience. You can visualize your ads to users based on:
l Age
l Gender
l Position
l Interest
l Language
These settings are useful to ensure your message reaches the right people, unlike paid search ads on Google, which have a wider reach.
You can also create a Custom Audience based on specific criteria, such as People who have visited your website or interacted with your social media profiles, which can lead to more targeted and effective Facebook ad campaigns.
2. It has the highest retail ROAS of all social media platforms
Marketers and business owners may be wondering, “Do Facebook ads work?” Absolutely yes.
The report shows that ads in Facebook users' feeds are the most effective form of advertising in e-commerce. Facebook dominates with its Facebook, Messenger, and Marketplace ad types taking the top spots. Additionally, according to Statista, 41% of marketers surveyed said Facebook gave them the best ROAS, putting the company at the top of the most popular social media sites when it comes to marketing.
This even puts it ahead of Google Shopping. Compared to other similar social media sites, users are more likely to click on ads they see in their Facebook feed, making it a very affordable place to invest your advertising budget. By 2020, Facebook will generate more than 80% of all visits in the United States from social referrals to e-commerce sites, and its dominance means that Facebook alone now generates 40% of annual digital advertising revenue, even more than Google PPC.
3. You can create ads that match your specific goal
The platform makes it easy to create a Facebook ad. It walks you through the steps of choosing your ad type, targeting your audience, and setting your schedule and budget.
Plus, your ad can be tailored to exactly what you want to achieve. Facebook calls them 'goals'. Whether you want engaging messages, website clicks, page likes, or anything else, you can create an ad based on that.
This allows you to better manage the ads you create. It also tells Facebook how to optimize its ads to get the best possible results.
Because your ad is customizable, you can create something that reflects your brand and audience for a better response.
4. Generate more traffic and leads to your website
Running Facebook ads can help you increase traffic to your website, which can lead to more sales, more leads, and more conversions. This, in turn, can become a powerful lead-generation tool that allows you to obtain contact information for potential customers interested in your products or services.
5. Best Ad Types for Your Business Needs
Another benefit of Facebook ads is that it offers a wide range of ad types, some of which are not available on other paid channels.
There are many ad types to choose from for Facebook business advertising:
l Photos – these are individual static images with a caption.
l Video: Video ads come in different lengths and can be set to appear in your feed, people's feeds, or your stories.
l Stories: Stories are customizable ads that span the entire screen. These can be videos or static images. When the user clicks on ads in Stories, he or she will be redirected to your website (or another page you set up).
l Messenger: These ads appear in conversations in the Facebook Messenger app.
l Carousel: Carousel ads consist of up to ten static images that the user can scroll through.
l Slideshow: These ads show short video clips consisting of movement, sound, and text.
l Collection: Collection ads present multiple products in one ad that the user can interact with individually.
l Playable: These are interactive demo games that allow users to preview before downloading the app or game.
One of the benefits of advertising your business on Facebook is that you are not limited to certain types of ads and are not limited to just text ads (like with PPC searches). These types of ads are better for branding because they allow marketers to create visual, creative, and graphic ads with multimedia elements: videos, photos, text, and more.
6. Ads allow you to remarket to people who have already interacted with you
Remarketing is another way to reach your target audience because people who have already visited your website will see your ad. Let's talk about why this is important.
When people first see your business on Facebook or your website, they'll likely take a quick look and not move on, even if you've piqued their interest. And why would they? They don't know you and have no reason to trust you. When they see your ad again in the future, you increase the chance of conversion.
One contact person is not enough. People need to see your brand three to seven times before they take action.
