Hollywood Box Office Update
This past weekend marked a rare opportunity for a brief respite in Hollywood, as it is traditionally one of the slowest periods for box office earnings before the year concludes.
Despite the overall lull, several independent films made significant strides, notably Fox Searchlight’s "Black Swan," directed by Darren Aronofsky and featuring Natalie Portman.
The film debuted in 18 theaters across major cities including New York, Los Angeles, Boston, Chicago, San Francisco, Washington D.C., Dallas, and Toronto.
It achieved an impressive per-screen average of $23,660 on Friday, indicating its strong performance compared to previous releases.
By the end of the weekend, "Black Swan" amassed a total of $1.3 million, averaging an outstanding $77,459 per theater.
This remarkable figure set a new record for Fox Searchlight, surpassing previous hits like "Juno," "Slumdog Millionaire," "Sideways," and "Little Miss Sunshine," all of which had smaller distributions.
Additionally, "Black Swan" became the second-highest opening for a limited release in 2010, trailing only "The King's Speech," while outperforming "The Kids Are All Right."In the competitive film landscape, Fox Searchlight has made significant strides with its releases.
Among its notable offerings is Danny Boyle's gripping film, "127 Hours," featuring James Franco, which is currently showing in 433 theaters and averaging a solid $3,695 per screen.
The Weinstein Company’s "The King's Speech" has also made waves, albeit in just 6 theaters, achieving an impressive average of $54,312 per screen.
Meanwhile, Roadside Attractions debuted "I Love You, Phillip Morris," starring Jim Carrey, in 6 theaters, where it earned an average of $18,886. A representative from Roadside expressed optimism, noting that despite facing competition from the powerhouse "Black Swan," the film managed to perform well.
Roadside and its distributor, Liddell Entertainment, are operating on a much smaller budget compared to larger studios like Fox Searchlight and The Weinstein Company.
Magnolia Pictures entered the fray with "All Good Things," directed by Andrew Jarecki, which opened in 2 theaters and grossed an average of $20,000 per screen in New York City. This film has already seen considerable success on video-on-demand (VOD), positioning it to become Magnolia's most successful title in that space.
A Magnolia representative highlighted the importance of VOD, stating, “There is a giant section of America that doesn’t have access to these types of films,” emphasizing that the VOD and theatrical models can complement each other, generating positive results for both.
Despite the challenges, the marketplace remains promising for these films, as adult audiences continue to seek diverse content.
Summit Entertainment's "Fair Game" is also competing in 436 theaters, alongside Paramount Vantage's "Waiting for 'Superman'" in 85 theaters, both aiming for recognition during the awards season, although none have made it into the top 10 this weekend.
"Fair Game" has expanded its reach but still trails behind "Black Swan," which is projected to gross around $300,000 on Friday and potentially hit $1 million for the weekend.
Despite its expansion, "127 Hours" struggles to keep pace with the leading titles in the box office arena.In the latest box office updates, Rogue/Relativity's film, "The Warrior's Way," made a quiet entry into 1,622 theaters.
With a notable production budget of $42 million, the film, which features international star Dong-gun Jang, has struggled to attract audiences, lacking any significant promotional efforts such as trailers or TV spots.
Despite modest opening results, the studio downplayed the poor performance, citing a targeted marketing strategy. The film received a disappointing CinemaScore of “C-,” with audience demographics showing 35% of viewers were under 25 and 65% male.
Interestingly, the audience was quite diverse, consisting of 27% Asian, 23% African-American, 20% Caucasian, and 20% Latino viewers.
Meanwhile, the competition faced challenges as well. Disney's "Tangled" has now overtaken Warner Bros’ "Harry Potter and the Deathly Hallows," which continues to perform well internationally.
This past weekend, "Tangled" grossed approximately $26 million across 15 territories, contributing to its domestic total of $96.5 million and an international total of $45.8 million, bringing its global cumulative earnings to $142.3 million.
Here’s a summary of the top films of the weekend:
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Tangled (Disney) - Week 2 in 3,603 theaters
Friday: $5.1m, Saturday: $9.9m, Weekend: $21.5m (-56%), Cumulative: $96.5m
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Harry Potter and the Deathly Hallows (Warner Bros) - Week 3 in 4,125 theaters
Friday: $4.8m, Saturday: $7.4m, Weekend: $16.7m, Cumulative: $244.2m
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Unstoppable (Fox) - Week 4 in 3,152 theaters
Friday: $1.9m, Saturday: $2.7m, Weekend: $6.1m, Cumulative: $68.8m
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Burlesque (Screen Gems/Sony) - Week 2 in 3,037 theaters
Friday: $2m, Saturday: $2.5m, Weekend: $6.1m (-50%), Cumulative: $26.9m
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Love and Other Drugs (Fox) - Week 2 in 2,458 theaters
Friday: $1.9m, Saturday: $2.3m, Weekend: $5.7m (-41%), Cumulative: $22.6m
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Megamind (DreamWorks Animation/Paramount) - Week 5 in 3,173 theaters
Friday: $1.1m, Saturday: $2.3m, Weekend: $5m, Cumulative: $136.7m
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Due Date (Warner Bros) - Week 5 in 2,450 theaters
Friday: $1.3m, Saturday: $1.8m, Weekend: $4.2m, Cumulative: $91m
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Faster (CBS Films/Sony) - Week 2 in 2,470 theaters
Friday: $1.2m, Saturday: $1.6m, Weekend: $3.8m (-55%), Cumulative: $18.1m
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The Warrior’s Way (Rogue/Relativity) - New in 1,622 theaters
Friday: $1.1m, Saturday: $1.1m, Weekend: $3m
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The Next Three Days (Lionsgate) - Week 3 in 2,236 theaters
Friday: $815k, Saturday: $m, Weekend: $2.6m, Cumulative: $18.4m
Specialty films are also contributing to the box office landscape with Fox Searchlight’s offerings in 433 theaters.
Weekend Box Office Highlights
The latest weekend box office results show significant movement among various films.
'Black Swan' from Fox Searchlight debuted in 18 theaters, raking in $1.6 million for the weekend, pushing its total earnings to $6.5 million.
Meanwhile, 'Fair Game' from Summit, now in its fifth week and playing in 436 theaters, garnered $1 million this weekend, bringing its cumulative total to $7.3 million.
'The King's Speech,' released by Weinstein Co. and now in its second week with just 6 theaters, earned $325k, accumulating $808k overall.
'I Love You, Phillip Morris' from Roadside Attractions also had a new release in 6 theaters, earning $113k over the weekend.
'Waiting for Superman' from Paramount Vantage continues its run in 85 theaters, collecting $36k this weekend and reaching a total of $6.3 million.
Lastly, 'All Good Things' from Magnolia opened in 2 theaters, generating a modest $40k in its initial showing.
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