In a surprising move, Netflix has discontinued its basic subscription tier in Canada.

This change means that new or returning customers can no longer access the platform's lowest-priced ad-free option.

Instead, they must select from the following plans: $5.99 CAD for the ad-supported standard plan, $16.49 CAD for the ad-free standard, or $20.99 CAD for the premium tier.

Existing subscribers on the basic plan can continue using it until they decide to switch or cancel their accounts.

Interestingly, while this shift seems sudden, it appears Netflix had already ceased offering the basic tier for some time before it gained widespread attention.

The first indication came from a Twitter user who raised concerns about the plan's discontinuation back on June 10.

At this moment, other regions, particularly in the US, still list the basic plan at $9.99.

This indicates that those outside Canada are unaffected—at least for now.

However, Canada has often served as a testing ground for Netflix's new features, having been one of the first to introduce the ad-supported plan in November 2022 and experiencing earlier crackdowns on password sharing compared to the US and UK.

So why the shift? Netflix has been gradually moving away from the basic tier, citing that the ad-supported option generates higher revenue per user.

This strategic decision aligns with their enhanced features for the ad-based subscription, reflecting their focus on profitability.There have been speculations regarding the future of Netflix's basic subscription plan, particularly the ad-free option.

Despite no clear signs suggesting the end of this plan in other regions, the possibility cannot be completely dismissed.

Reed Hastings, a co-founder of Netflix, had previously asserted in 2020 that the platform would never incorporate advertisements into its offerings.

Additionally, the service made a notable tweet in 2017 stating, “love is sharing a password,” which remains visible today.

However, as time has progressed, those statements have not held up well.

Netflix has since introduced an ad-supported tier and initiated a crackdown on password sharing, much to the dismay of many subscribers.

The streaming giant has a history of revising its stance over the years, which raises the question: will this latest strategy prove effective?

It appears that Canadian subscribers may consider transitioning to different subscription tiers.

Interestingly, the password-sharing enforcement, while met with backlash, has reportedly been effective in attracting new subscribers.

Recent statistics indicate that Netflix experienced its most significant growth in U.S. subscriptions in over four years due to this policy change.

We have reached out to Netflix for comments regarding the potential discontinuation of the basic plan in various markets, and updates will follow.

For those looking to avoid ads altogether, consider checking out TechRadar’s compilation of the top ad blockers available in 2023 for a seamless online experience.

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