A Statista report states that the cost related to ad fraud is expected to grow at an annual rate of 14% in 4 to 5 years. The rate at which ad fraud is expected to grow is directly proportional to the growth in digitisation of processes.
Because of its ease and convenience, marketing firms are quickly adopting programmatic advertising. However, the possibility of such advertisements reaching potential or real customers decreases if proper ad fraud detection solutions are not implemented. The end result will be a sheer wastage of marketing funds with artificially inflated metrics.
Protecting your ad campaigns from fraudulent activities is crucial to ensure that your marketing budget is well-spent. With regular monitoring, one can easily optimize the performance of your ad campaigns ensuring maximum ROI. Check out some parameters listed below:
Real-time monitoring
Staying vigilant by keeping an eye on regularly by implementing effective ad fraud monitoring tools and technologies is important to curb the problem before it proliferates.
- Real-time monitoring helps detect fraud as soon as it is actioned, helping you mitigate its impact by taking the required action immediately.
- Real-time monitoring and identifying fraud at an early stage allows you to adapt and optimize your strategies on the go. You can quickly adjust your targeting, bidding or creative elements to reduce the impact.
- Eliminating the fraud helps maintain the integrity of the performance metrics as you have the opportunity to eliminate the faff data providing you with the actual performance of your ad campaigns.
- Eliminating the problem at the start with the help of real-time monitoring helps you save money and your brand reputation.
Reliable ad verification partners
Partnering with reliable ad verification partners can save all the hassle providing you with authentic performance data that can help you make informed strategic decisions. The companies providing ad fraud verification services not only provide the transpired information by are accountable throughout the advertising supply chain.
- These partners have sophisticated tools and machine learning techniques to identify the minutest of anomalies such as bot traffic, click frauds, impression frauds and more.
- Ad verification partners help in assessing and placing the advertisements in a brand-safe environment to ensure that the ads are placed on authentic websites ssafeguarding your brand safety.
- By assessing the click-through rates and interaction rates, these agencies ensure that the ads are reaching the real and desired target audiences. This, in turn, helps in making data-driven decisions enhancing the ultimate ROI.
- Adept and experienced with compliance and regulatory requirements, ad verification partners help in fulfilling the requirements with complete transparency and accountability that helps in building trust and confidence among advertisers, publishers and consumers.
- Based on companies' specific requirements, the ad verification partners are capable of providing customized solutions leading to better and authentic ad performance reports contributing to lesser chances of getting affected by fraud while ensuring better monetary results.
Geolocation Targeting:
Targeting the audiences based on their geographical locations is what geolocation targeting means. The location is retrieved based on the user’s IP addresses, GPS, WI-FI signals, or mobile device data. You can ensure that your ad campaigns are compelling and be successful in driving the right audience.
- The performance will surely enhance when the local target audience is made relevant for the particular based on minute nuances like upcoming festivities, cultural preferences, weather conditions and much more.
- A step ahead, geofencing enables the ad companies to know when the user crosses specific boundaries so that the ad's relevance can be optimised further according to the location the user has entered.
- It can vastly help in promoting the destinations, attractions, or accommodations based on their current location and interest. Subsequently, advertising firms can entice the customer with relevant promotions and offers driving sales.
- Optimised geolocation targeting facilitates the advertisers to allocate the budget efficiently by focusing on high-value geographic locations.
- Getting an insight into user behaviour and demand based on location helps refine future ad strategies.
Audits & Reviews:
To ensure that the ad campaign is effective, it is crucial to audit and review the performance and ensure that they are aligned to the required performance, fulfil the regulatory compliance norms, and are within the allocated budgets ensuring maximum return on investment.
- Regular evaluation of the performance metrics parameters such as click-through rates, cost per acquisition, return on ad spend, etc provides you with the performance status and the strategies can be refined to fill the existing gaps, if any.
- It also helps in categorising the budget spends vs the returns on different parameters. This helps in identifying the opportunities and reworking the existing strategies.
- Like budget allocation, regular audits will provide insight into the ad placement results also leading to improvement in strategies to ensure enhanced ROI
- Getting an insight into competitive companies and their strategies also helps in revisiting the current strategies and improvising them on the go.
- Reviewing all the performance parameters and improving continuously can only be done if the performance metrics are audited and reviewed regularly. This leads to continuous improvement keeping in ahead in the market and preventing you from ad frauds.
Summing Up:
With increasing ad spending, it becomes crucial for advertising firms to ensure that the money is well spent. To ensure the same, one must ensure the performance is up to the market requirements. By regularly monitoring and reviewing the performance, one can prevent incurring losses through ad fraud ensuring that the performance is well optimised. Partnering with reliable ad verification companies, ad firms are becoming pros in preserving their brand integrity while spending the money wisely based on geolocations providing location-specific and personalised ads to users driving optimised performance successfully. What are you waiting for? Connect with our expert today.
