Houston, TX — There is no better voice of digital marketing than quantifiable outcomes. That is why SEO Guru Houston and B2B Inbound Marketing are publishing a potent case study: how a virtual-invisible IT services company transformed into a company that generates more than 100 new leads per month with their integrated marketing platform.
The Challenge
Like most IT service providers, the client experienced a poor online presence and an inconsistent stream of leads. The company had previously had two conversions in a full month on its site in the pre-SEO Guru Houston and B2B Inbound Marketing days, both of them a form of generic, Contact Us form. No visits to the thank-you page, no quantifiable inbound inquiries, no consistent lead pipeline in place. There was stagnation in growth, and opportunities were going by.
The Solution
To turn around this trend, SEO Guru Houston and B2B Inbound Marketing used a holistic integrated marketing approach that integrated:
· SEO Optimization to get more visibility based on keywords in the IT field.
· Focused PPC Ads to help attract qualified traffic and increase timely inquiries.
· Lead capture and follow-up automation with Custom Funnel Builder.
· Service Visibility Audit to determine unmet gaps in messages and positioning.
The strategy was not only meant to attract traffic, but convert the traffic into actual business prospects.
The Results: From 0 to 100+ Leads
The IT services company was totally transformed in the span of six months:
· 90 completed “Contact Us” forms monthly (compared to just 2 previously).
· 39 thank-you page visits per month, reflecting successful conversions.
· More than 310 inbound calls each month, which generates a consistent stream of actual business conversations.
· A steady stream of new demo requests, inquiries, and qualified leads that drove sales expansion.
Overall, the firm realized a 150 percent growth in leads, and they added hundreds of new contacts to their email list to nurture over time.
Evidence That Integrated Marketing is Effective
This case study explains the reason why integrated marketing produces results that are not achievable by isolated tactics. The alignment of SEO, PPC, funnel automation, and service visibility checks allowed establishing the system by SEO Guru Houston and B2B Inbound Marketing that can generate inquiries continuously, build trust, and help reach growth scalability.
When it is done right, digital marketing does not create clicks--it creates customers, as the campaign indicators reveal.
Ready to Replicate this Success?
Regardless of whether you are in IT services or in any other competitive business, the tested strategy by SEO Guru Houston and B2B Inbound Marketing can bring you the visibility, leads, and revenue.
Those businesses willing to transform from “barely visible” to “highly in demand” can learn more at b2binboundmarketing.net and seoguruhouston.com
Contact:
Andy | SEO Guru Houston & B2B Inbound Marketing
Phone: 832.677.4620
Web: https://seoguruhouston.com/ • https://b2binboundmarketing.net/
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