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Long-term investing is the cornerstone of wealth creation. Whether you're saving for retirement, your children’s education, or building a solid financial future, investing for the long haul offers the potential to generate steady returns and ride out short-term market volatility. But to achieve long-term success, choosing the right stock broker is crucial.
With dozens of brokers in India offering different features, pricing models, and investment options, finding the best broker for long-term investing can be challenging. In this 2025 guide, we break down the best stock brokers in India suited for long-term investors and help you select the right platform based on features, fees, and overall reliability.
Why Choosing the Right Broker Matters for Long-Term Investing
Long-term investing involves holding assets like equities, mutual funds, and ETFs over several years. The key to success lies in consistency, low costs, and informed decision-making. A good stock broker can offer:
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Zero or low brokerage on delivery trades
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Direct mutual fund access (commission-free)
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Robust research and portfolio tracking tools
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User-friendly interface and seamless app experience
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Reliable customer support for long-term service
Let’s explore the top brokers that deliver all this and more in 2025.
1. Zerodha – Best for Cost-Effective Long-Term Investors
Zerodha is India's largest and most trusted discount broker, ideal for long-term investors who want to minimize costs. The platform charges zero brokerage on equity delivery and offers a smooth and feature-rich platform called Kite.
Key Features:
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Zero brokerage on equity delivery
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Free direct mutual fund investment via Zerodha Coin
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Tools like Console and Varsity for tracking and learning
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Clean UI with fast order execution
Pros:
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Minimal charges
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Ideal for SIPs and ETFs
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Great learning tools for beginners
Cons:
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No stock recommendations or advisory
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Limited customer service options
2. Upstox – Best for Fast and Intuitive Long-Term Trading
Upstox has become a strong contender in the Indian broking space, especially for tech-savvy users. It offers zero brokerage on delivery and a user-friendly interface for both web and mobile users.
Key Features:
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Free account opening
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Advanced charts and tools
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Supports SIP in mutual funds
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Fast KYC and onboarding
Pros:
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Intuitive mobile app
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Free investing in stocks and mutual funds
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Great for passive investors
Cons:
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Limited research tools
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Customer service can be inconsistent
3. Groww – Best for Beginners & Mutual Fund Investors
Originally a mutual fund platform, Groww has expanded into stock trading, making it a favorite among first-time long-term investors. Its clean interface and zero delivery charges are ideal for passive investors.
Key Features:
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Direct mutual fund investments
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Easy-to-use app and website
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SIP tracking and stock investing in one place
Pros:
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Simplified platform for mutual funds and stocks
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No account maintenance fees
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Great for goal-based investing
Cons:
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No in-depth research reports
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Limited order types for advanced users
4. Angel One – Best for Long-Term Investors Seeking Guidance
If you're looking for expert advice and long-term investment strategies, Angel One offers a mix of discount broking with full-service features. It provides robust advisory reports, technical analysis, and auto-investment tools.
Key Features:
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Zero delivery charges
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ARQ Prime – AI-based investment advisory
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Portfolio tracking with SmartAPI access
Pros:
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Best of both advisory and discount models
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Research-backed long-term picks
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Strong support and reports
Cons:
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Interface feels cluttered for some users
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Frequent upselling of premium services
5. ICICI Direct – Best for Bank-Linked Long-Term Investing
ICICI Direct is one of the most established brokers in India and offers a 3-in-1 account combining banking, trading, and demat. It’s ideal for long-term investors looking for secure and hassle-free integration.
Key Features:
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Integrated with ICICI Bank
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Strong research and model portfolios
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Regular stock market updates
Pros:
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Trusted and safe
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Easy fund transfers between accounts
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Great for SIPs, bonds, and FDs
Cons:
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Higher brokerage
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App experience is not as fluid as newer brokers
6. HDFC Securities – Best for HDFC Bank Users
HDFC Securities is a full-service broker ideal for long-term clients who prefer strong research and integration with HDFC Bank accounts.
Key Features:
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Integrated 3-in-1 account with HDFC Bank
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Long-term equity and mutual fund tracking
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Access to IPOs, bonds, FDs, and ETFs
Pros:
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Solid research support
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Reliable for conservative investors
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Access to HDFC’s exclusive financial products

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