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Europe Bottled Water Market Overview
Market Size in 2024: USD 72.9 Billion
Market Forecast in 2033: USD 103.2 Billion
Market Growth Rate: 3.9% (2025-2033)
According to the latest report by IMARC Group, the Europe bottled water market size was valued at USD 72.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 103.2 Billion by 2033, exhibiting a CAGR of 3.9% from 2025-2033.
Europe Bottled Water Industry Trends and Drivers:
The market for Europe bottled water is now experiencing strong momentum driven by changing consumer demands toward more practical and nutritious hydration choices. Rising health awareness is driving customers to choose bottled water above sugary beverages and tap water, therefore spurring demand for several kinds of goods like still, fizzy, flavored, and mineral waters. The growing popularity of wellness-oriented lifestyles is pushing producers to add functional and mineral-enriched waters with extra health advantages to their product lines. At the same time, the tourism and hospitality industries are helping to grow the market by stimulating hotel, restaurant, and travel hub consumption, hence enhancing on-trade distribution networks. Along with convenience stores, bottled water sales still depend on major retailers like supermarkets and hypermarkets since these provide consumers with easy access. Moreover, increasing digital penetration in Europe and improved consumer convenience propel direct sales channels like online platforms. With a focus on unusual sources and distinctive packaging, the growing consumer desire for premium and artisan bottled water companies is further changing market dynamics. Together these developments showcase the sector's quick response to changing consumer expectations and market trends, positioning it for continuous expansion.
With an eye on sustainability and consumer convenience, packaging innovations are becoming a major driving force in the European bottled water market. While metal cans are taking market share because of their environmentally friendly and reusable packaging options, PET bottles still rule because of their lightness, durability, and recyclability. To match demanding environmental standards and satisfy consumer need for more environmentally friendly choices, industry participants are increasingly putting money into biodegradable and recyclable materials. Packaging designs are changing in response to attempts to lower plastic trash and advance circular economy principles, so drawing environmentally aware customers. Ergonomic designs and resealable lids are also improving user experience and assisting on-the-go consumption habits. Companies and stores are partnering to introduce creative packaging solutions that cut carbon footprints, therefore fostering brand loyalty among eco-conscious customers. This emphasis on sustainable packaging is increasing market penetration throughout both rural and urban areas and promoting long-term acceptance of bottled water products. Parallel with the rising demand of flavored and mineral waters, manufacturers are modifying their packaging designs to distinguish goods and attract to specific consumer groups, therefore strengthening market segmentation and opening up growth prospects.
Regional dynamics in Europe are greatly speeding the market for bottled water, with unique country-specific drivers affecting growth trajectories. With investments in sustainable manufacturing techniques like water sourcing, energy-efficient bottling, and waste reduction projects that appeal to environmentally aware consumers, Germany is taking a leading position. Strong health awareness and a well-developed retail infrastructure in the nation help to boost packaged water consumption across many demographic categories. Characterized by warmer temperatures and growing tourism, Southern European nations are seeing increasing need for quick hydration alternatives especially during peak travel seasons, hence supporting on-trade and convenience store outlets. Northern European markets, meanwhile, are embracing premium and artisanal bottled water options that reflect greater disposable incomes and rising desire for specialized products. Market integration is made easier by cross-border commerce and harmonized regulatory systems inside the European Union, hence allowing companies to increase reach and streamline supply networks. This regional synergy, together with changing consumer habits and environmental pledges, is helping to support the prospects for the Europe bottled water market, therefore guaranteeing energetic expansion and innovation throughout the projected period.
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Europe Bottled Water Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Still
- Carbonated
- Flavored
- Mineral
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Direct Sales
- On-Trade
- Others
Breakup by Packaging Type:
- PET Bottles
- Metal Cans
- Others
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Europe Bottled Water Market News:
- December 2023: FIJI Water has transitioned its 500 mL and 330 mL bottles to 100% recycled plastic, reducing its plastic waste and environmental impact. The transition to 100% recycled plastic bottles replaces nearly 70% of FIJI® Water's bottle volume in the U.S. with recycled material, contributing to a lighter environmental footprint.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
Ask analyst for your customized sample: https://www.imarcgroup.com/request?type=report&id=10919&flag=C
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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