Unlocking Local Marketing Success with Every Door Direct Mail (EDDM)

In the digital age where ads are scrolled past in seconds and inboxes are cluttered with spam, physical mail still holds a unique power — especially when it’s well-designed and hyper-local. That’s exactly where Every Door Direct Mail (EDDM) comes in. This strategic marketing tool helps businesses reach potential customers directly in their homes — affordably, efficiently, and with real-world results.

Mail Pros USA, a California-based direct mail and printing company, has mastered the art and execution of EDDM to help businesses of all sizes boost local visibility and sales. Whether you’re a local pizzeria or a real estate agency, EDDM could be the secret weapon in your marketing arsenal.

What is Every Door Direct Mail (EDDM)?

Every Door Direct Mail is a simplified mailing solution that allows businesses to deliver printed marketing materials — like postcards, flyers, or brochures — to every address in a targeted area without purchasing a mailing list. By choosing specific USPS carrier routes, you can saturate entire neighborhoods with your message.

This service is ideal for:

• Promoting local events or grand openings

• Advertising limited-time offers or seasonal promotions

• Building brand awareness in new markets

• Supporting political or advocacy campaigns

And the best part? You don’t need names or addresses — just a ZIP code and Mail Pros USA’s expert team to handle the rest.

Why EDDM Works for Local Businesses

Unlike digital ads that compete for attention in an overwhelming online environment, EDDM puts your message right in a consumer’s hands — literally. Studies show that people spend more time looking at direct mail compared to emails or banner ads, and they’re more likely to recall and trust physical mail.

Key benefits include:

✅ Cost-Effective Outreach – Lower postage rates than traditional direct mail
✅ Geographic Targeting – Focus on neighborhoods that match your customer base
✅ No Mailing List Needed – Save time and budget
✅ Larger Print Sizes – Use oversized postcards for maximum impact
✅ High Response Rates – Physical mail still generates strong ROI

Mail Pros USA helps clients maximize these benefits by offering design, printing, and fulfillment — all under one roof.

How Mail Pros USA Simplifies EDDM

While USPS offers EDDM access, navigating their tools and mailing requirements can be time-consuming. That’s where Mail Pros USA steps in — offering an end-to-end service that handles:

• 📌 Route Selection: Choose the best ZIP codes and routes based on your goals

• 🖨️ Printing: High-quality postcards, flyers, and brochures printed to USPS specs

• 📦 Bundling & Prep: Bundled according to postal regulations

• 📨 USPS Delivery: We deliver directly to your local post office

• ✅ Campaign Management: Scheduling, tracking, and optional repeat campaigns

Whether you’re a small business or a national franchise targeting multiple markets, Mail Pros USA customizes EDDM to fit your exact needs.

Real-Life Use Cases

1. Local Restaurant Launch

A new pizza chain in Los Angeles used EDDM to send out oversized menus and a grand opening coupon to 10,000 homes. Result? A 17% response rate in the first two weeks and sold-out weekends.

2. Political Campaign

A city council candidate distributed an EDDM postcard highlighting their platform and polling location reminders. It reached over 20,000 voters without needing a list, saving both time and cost.

3. Retail Promotion

A clothing store in Florida sent a seasonal sale flyer via EDDM to three surrounding ZIP codes. Foot traffic rose 40% during the promo period.

These examples show that EDDM isn't just about awareness — it's about conversion.

Choosing the Right Format

Mail Pros USA offers a range of USPS-approved EDDM sizes:

• 6.5” x 9” Postcards

• 8.5” x 11” Flyers

• Tri-Fold Brochures

• Custom large formats for more visibility

Larger mailpieces often stand out more and give you more room to showcase offers, product photos, or location maps.

Best Practices for EDDM Campaigns

To ensure your EDDM campaign delivers results, follow these tips:

🖌️ Design Matters – Use bold headlines, strong visuals, and a clear call to action
🎯 Target Smart – Focus on ZIP codes where your ideal customers live
💰 Include Offers – Discounts, coupons, and limited-time deals boost response
📅 Time it Right – Coordinate campaigns with seasons, holidays, or product launches
🔁 Repeat for Reinforcement – Consistency builds brand recognition and trust

Mail Pros USA’s in-house design team can even help craft messaging that gets attention and drives action.

Is EDDM Right for Your Business?

If you’re trying to:

• Increase local foot traffic

• Reach every home in a community

• Launch a new product or location

• Build neighborhood recognition

• Replace expensive digital ads with something tangible

…then Every Door Direct Mail might be the solution you’ve been looking for.

It’s affordable, scalable, and proven to work — especially when backed by the experience and support of Mail Pros USA.

Conclusion

In a marketing world where attention is fleeting and competition is high, Every Door Direct Mail (EDDM) offers a refreshing, tactile, and results-driven approach to outreach. For local and regional businesses, it’s more than just mail — it’s a direct connection with your future customers.

With Mail Pros USA managing the details, EDDM becomes effortless, efficient, and effective. Ready to make your brand a household name? Start with every door.