In a sphere as robust as digital marketing, earning the trust of potential customers or followers is no easy thing. One of the most potent strategies underused by companies is email outreach. Personalized and strategic email campaigns can make getting blog mentions a breeze for businesses and marketers, raising their search engine ranking page (SERP) rank in addition to trust more accordingly visibility.
Email outreach can help small businesses and (SMEs) gain access to content creators, bloggers, personalities who may feature/mention their content /products or services etc.
Blog Mentions Are Invaluable When It Comes To Digital Marketing
We will get to the methods a little later, but first it is vital to understand why blog mentions should be a part of your every Digital marketing strategy.
1. Create Backlinks for SEO:
Have links pointing to your website from blog mentions. It helps in increasing the overall domain authority of that site and improving its organic rankings since backlinks continue to be a tremendously consequential ranking factor from the viewpoint of search engines.
2. It Generates Brand Exposure:
A mention on a respected blog introduces your label to an extended and reliable audience.
3. Credibility:
Mentioning an expert or a valuable reference helps create credibility which elevates trust, and makes the brand authoritative in its domain.
This is why taking an intelligent approach to email campaign management and marrying it with some thoughtful, well-crafted email outreach can do wonders for businesses looking to penetrate the online world.
The Ultimate Weekly Series on Effective Email Outreach
1. Define Clear Goals
Setting a clear and articulate goal: This is always the first stage of triggering an email outreach marketing campaign. Is your goal to introduce a new product, publish an informative guide, or establish brand awareness through content partnership? There can be various tactics you employ in your outreach and how may those need to relate directly to the objective that you have.
For instance: A full service email marketing agency would love to present a success case for an email campaign... Therewith an outreach campaign directioned at marketing blogs that main role is to publish case studies can work just perfect!
2. Identify Bloggers or Influencers
However, blog mentions aren't all created equal. However, figuring out which bloggers or influencers align with the niche or industry is crucial. You can find high domain authority and related audience blog websites with BuzzSumo or Ahrefs.
Here’s what to look for:
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In general, this is called Relevance (is their content relevant to something that you create in your niche?
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Engagement is king: Blog with high readership and comments matters most.
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Domain Authority is a ranking criterion developed by Moz which measures how well a site is likely to perform on search engine result pages (SERP).
3. Build Personalized and Compelling Emails
No one opens emails that are too generic / cookie cutter, you end up in the recycle bin. The answer is personalization— or anything else that would help you make sure that your emails never reach the spam folder.
Best practices include:
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Dive in with their name: “Dear Blogger” two words that signal you have made an effort to create common ground and can open MASSES more doors.
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Talk about their work: Mention a particular blog post or accomplishment as evidence that you have actually made an effort to learn more about them.
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Highlight value: This makes it clear the mentioning of your content brings beneficial value to their readers.
Example:
Example: Loved Your Post on [Topic] — Have Something Good for Your Readers
Hi [Name],
I came across your amazing article on [Topic] recently and it was really informative. I was intrigued by your [specific points] tips!
I also thought perhaps your readers would like a free resource we made: [Insert Link] It is a direct companion to your unique content that offers even more for the people you target.
4.Will you include that in your blog post link! Let me know what you think!
Email campaign management platforms, which are sophisticated tools that help manage the level of email personalization and scale in an automated way — even for large campaigns sort this affair out easily.
5. Ask for Money with Value
The emphasis in reaching out to bloggers should always be the value exchange. Instead of just asking for a mention or link, provide them with good reasons why they should include your product/service/resource on their content.
6. Ways to add value:
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Offer unique content like guides, case studies or infographics;
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Check with your services and expertise to see if it does not make any sense for someone.actor or writer to hire you for a quote or an interview.
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Propose Genuine Data/Research as a Resource for Their Readers
For example, if you are a full-service email marketing agency, you might have access to the best-performing email campaign rates in different industries. That data they can use to sharpen their blog posts and your agency will appear as a top one.
7. A/B Test Subject Lines
In a way, the subject line is the treasure chest to your email gold. It makes or breaks a well-planned email from getting opened. Otherwise, A/B Testing when it comes to subject lines is critical.
Examples of effective subject lines:
Exclusive Guide To Improve SEO – Great Writing on Your Article!
"[Name], thought this would make your content more valuable"
Free Resource for Your Blog that Suits Your Topic
Because platforms with email campaign management can record open rates, you can try different subject lines and perfect your style as you go.
Follow up, but Not Too Much.
Why The Majority of The Recipients Don't Respond to You at the First Email → There is nothing to be ashamed of in your approach; this is only a sign that follow-up matters. Stay polite and professional.
Example follow-up:
Hi [Name],
I wanted to check in from my last email with respect to [topic/resource] . I realize you must get a lot of asks, but I really think this could add real value to your post on [blog name]. Ping me if you want to delve further!
Best regards,
[Your Name]
Be a good reminder because no one likes to be pestered. As a rule, you should aim to follow up one or two times.
Results – Results are tracked and the process is refined.
Reviewing your outreach will help you track and ensure that you continually progress. What sorts of figures like open rates, click-through-rates and even response rates etc. will give you an answer that something will work for sure or not?
Many full service email marketing agencies also package in performance tracking for the companies with which they work. The best in class agencies leverage the latest tools to generate meaningful insights into what is, and isn't working. Refinement, whether per the timing of emails or messaging copywriting, simply increases a campaign's efficacy.
Changing over at these numbers is not so awful but rather picture this — suppose you COULD have a showcasing moment and your group of people reads each email.
Some inbox providers are so ubiquitous, people are sending out dozens if not hundreds of millions every day — and the industry standards say most in-house email outreach operations will never match those success rates. For example, a digital marketing agency like EZ Digital provides email campaign management along with other services under the same roof, which not only makes the process efficient but also scalable accompanied by impressive results.
Benefits of Working With Expert
1. Customizable Campaigns:
Using customization on a large scale, agencies to hundreds of bloggers without compromising the quality.
2. Analytics Driven Decisions:
Use of professional tools and resources lead to precise tracking and optimization.
3. Save Time:
This takes the work off a company's hands so that they are free to perform their other core functions while the agency does the outreach on your behalf.
If you have no experience or if your resources are less and the following are a must, then it is very easy to work with collaborating professionals who take care of the end-to-end process and yield good results in outreach campaigns.
Conclusion
Generating high-quality blog mentions is fundamental for SEO, as this email outreach strategy has helped me publish theregetcited.com and Wayfair well over hundreds of times. The right goal definition, tons of personalization and value will help you to start really strong relationships with content creators resulting in big huge mentions.
You can even consider using tools such as email campaign management software or by employing a full service email marketing agency that makes your work easy and offers measurable results in no time.
For businesses searching to take advantage of email outreach, EZ Digital providers custom-made answers ensured with qualified knowledge and information-driven insights. Now it is up to you, are you ready to bring this blog mention game on another level? Head to EZ Digital and start your first step towards perfect outreach.
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