In the competitive retail and e-commerce space, packaging serves not only as a protector but also as a crucial brand element, which is why it’s so important to pick an exemplary packaging printing service. Market Attention – A professionally designed and printed package can capture the eye, create an engaging experience for customers, and even influence them to make a purchase.
However, many companies get it wrong when choosing a packaging printing partner. These missteps can result in postponements, added expenses, inferior prints and unhappy customers.
Let’s take a look at the top five errors to steer clear of when hiring a packaging printing service and, more importantly, how to select the right partner for you.
Focusing Only on Cost Over Quality
Although price is an essential factor, many companies opt for the cheapest packaging printing service they can find. The problem? Many lower-cost providers take shortcuts—relying on inferior, outdated, or under-trained materials, techniques, or talent:
Subpar packaging can tarnish the image of your product and lead people to question whether what’s inside is truly worth it. Worse, if the packaging is flimsy or unattractive, it may not withstand shipping or look appealing on store shelves.
What to do instead: Choose a volume-friendly and quality-focused packing printing service. Don’t just take their word for it; ask to see samples, check out their portfolio, and read some client testimonials to ensure you are hiring someone reputable and professional.
Ignoring Customization Capabilities
Each product is individual; your packaging should be too. It is often forgotten by businesses that their packaging needs to match their brand, and therefore, they end up with generic, tailored packaging.
Not every print shop allows customization of size, media, finishes, or designs. Don't let an "off the shelf" solution ruin your presentation and a chance to make an impression!
What to do instead: Choose a packaging printing company that offers custom design, die-cut sizes, and ensures brand consistency with specialty finishes and colors. A provider with in-house designers or digital proofing capabilities can help bring your design to life.
Not Checking Turnaround Times and Delivery Options
One of the greatest mistakes is not allotting enough time for your packaging to be printed and shipped to you. Companies fail to inquire about production schedules or delivery logistics, and are surprised by delays — particularly when ordering during peak seasons.
What to do instead: Ask the packaging printing service about their estimated turnaround time, whether they offer rush service, and whether they ship before hiring them. A good supplier will be clear about production times and provide tracking on shipments.
Overlooking Experience with Your Product Type or Industry
Not all printers have experience with different materials and industries. A printer good at cosmetics packaging may not be the right fit for food-safe boxes or pharmaceutical cartons.
If your product has specific regulatory, safety or unique material needs, you need to select a packaging printing service with the right experience.
What to do instead: Ask the vendor whether they’ve worked with similar products or industries. Do they offer food-grade inks? Do they realize compliance requirements for products linked to health? Selecting an experienced printer can help minimize errors and ensure you are on the right path from the start.
Failing to Communicate Clearly
Packaging design and presswork are two components of a comprehensive approach. Miscommunication can result in incorrect infill colors, branding failures, misprints, or packaging that doesn’t match your product.
Others do not provide clear size requests, feedback or artwork files in the correct format. Others do not question or require proof before full production starts.
What to do instead: Look for a packaging printing company that thumbs up clear communication and provides a structured onboarding process. Always supply correct artwork files and product dimensions—demand to see digital or printed proofs before giving your final approval. Communications can also be simplified and misunderstandings reduced by having one primary account manager.
Final Thoughts
Your product’s packaging is the first thing a customer is going to notice— and you only get one chance for a good impression. Steering clear of these five common mistakes can save you time, money, and future headaches.
If you take pride in your brand, then investing in a reputable and dependable packaging printing service is a necessary expense. Spend time evaluating those options; ask the right questions; and find a partner who can champion your product and your vision.
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