Nail Polish Market Grows as E-Commerce Sales Surge in Beauty and Cosmetics
The nail polish market is growing due to evolving fashion trends, rising beauty consciousness, demand for long-lasting formulas, and the popularity of nail art.

Nail Polish Market: Trends and Projections

The global nail polish market is experiencing significant growth, driven by increasing beauty consciousness, evolving fashion trends, and the rising popularity of nail art among consumers.

Market Size and Growth

  • 2023 ValuationThe market was valued at approximately USD 14.13 billion in 2023.

  • 2030 ProjectionForecasts indicate the market will reach USD 26.68 billion by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 9.5% during the forecast period. ​

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Key Market Drivers

  1. Rising Beauty AwarenessAn increasing emphasis on personal grooming and aesthetic appeal is propelling the demand for nail polish products.

  2. Fashion Trends and Nail Art PopularityThe growing trend of nail art and designer nails, especially among the younger demographic, is boosting market growth.

  3. Product InnovationsManufacturers are introducing innovative textures, effects, and formulations, including organic and natural variants, catering to diverse consumer preferences.

Nail Polish Market Regional Insights:

Improved dependability and increasing demand drive growth in the Nail Polish Market, particularly in North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Geographical observations help investors identify opportunities, with regional evaluations highlighting crucial strategies like mergers and acquisitions. Understanding regional dynamics enables stakeholders to tailor their approaches, leveraging growth prospects and addressing specific Nail Polish market needs. This insight is vital for informed decision-making and strategic planning across diverse geographic landscapes.

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Nail Polish Market Segmentation:

by Product

Liquid
Gel

The market is divided into two segments based on the product: liquid and gel. By 2030, the liquid polish sector is anticipated to have the biggest market share. Demand is being driven by colour availability and ease of application. Throughout the projected period, liquid products are anticipated to hold the biggest market share due to consumer resistance to switching to gel-based substitutes.

by Sales Channel

Supermarkets
Hypermarket
Convenient Stores
Specialty Stores
Online or E-Commerce

The market is divided into Supermarkets, Hypermarkets, Convenient Stores, Speciality Stores, and Online or E-Commerce based on the Sales Channel. Over the course of the projected period, the online or e-commerce category is anticipated to expand quickly at a CAGR. In recent years, online shopping, or e-commerce, has grown to be a crucial part of the worldwide retail scene. Like many other businesses, the retail sector has undergone significant transformation since the introduction of the internet. As a result of the continuous digitisation of contemporary life, consumers from almost every nation today enjoy the ease of online shopping.

by Finish

Glossy
Matte
Glitter
Satin
Others

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Nail Polish Market Key Players:

1. Revlon, Inc.
2. Essie Cosmetics, Ltd.
3. L’Oreal Paris
4. Odontorium Product Inc.
5. Creative Nail Design, Inc.
6. Fiabila Cosmetics Co., Ltd.
7. The Estee Lauder Companies, Inc.
8. NARS Cosmetics
9. China Glaze
10. Cosmetic Industries, Inc.
11. Sally Hansen, Inc.
12. RGB Cosmetics
13. Vogue Cosmetics
14. Procter & Gamble Co.
15. Coty, Inc.
16. American International Industries
17. Christian Dior SE
18. Chanel S.A.
19. Odontorium Products, Inc
20. Karma Organic Spa
21. Kester Black
22. Kosé Corporation

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Key questions answered in the Nail Polish Market are:

  • Who are the leading companies and what are their portfolios in Nail Polish Market?
  • What segments are covered in the Nail Polish Market?
  • Who are the key players in the Nail Polish market?
  • What is Nail Polish?
  • What was the Nail Polish market size in 2023?
  • What is the growth rate of the Nail Polish Market?
  • Which are the factors expected to drive the Nail Polish market growth?
  • What are the different segments of the Nail Polish Market?
  • What growth strategies are the players considering to increase their presence in Nail Polish?
  • What are the upcoming industry applications and trends for the Nail Polish Market?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the Nail Polish Market?
  • What segments are covered in the Nail Polish Market?

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Nail Polish Market Grows as E-Commerce Sales Surge in Beauty and Cosmetics
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