Character Count? Utilize These 7 Techniques to Improve the Copy of Your PPC Ads

Being able to fully utilize the number of characters available for the title and the description of the ad on Google Text is a very major part of PPC campaign management. Yet how exactly do you tell your story if you have a lot to say but only a limited number of letters to write with? There are several optimized ways to use the character counts optimally to achieve the best message.

A number of you memorized the size of the allotted text ranging from short to long. But for those of you that might not remember, here they are, per Google help: But for those of you that might not remember, here they are, per Google help:

Character/Length Limits for each part of a Google Text Ad: Character/Length Limits for each part of a Google Text Ad:

To many advertisers, these are painted and mascot icons. It is crucial to be wise and make use of them instead of wasting any. Hence, in light of the foregoing information, we’ll take a look at some useful tactics that you can apply to get the most out of your resources.

Refine the Message

In a text ad, you suffer the terrible disadvantage that every word you squeeze into it makes it less comprehensible. The longer the ad, the more you lose readers. Before you write anything about who can be the character, there must be your only purpose for the campaign. Starting with the main idea as the base, and then figuring out the best way for these characters to reach the goal. For instance, if you hope to wedge a prospect to look for motorcycle synthetic oil for his/her motorcycle on your site, avoid listing the other categories like the boat, car, and kart engine oil formulation and ultimately leave these to the landing page. If you think about the purpose of the visitor and what you are trying to achieve, it becomes much easier to work within the confines of character counter.

Pay Attention to the Headline First

What Trew Marketing refers to as the 2-second test must be passed by the main objective you established. Put another way, if your title doesn’t grab potential buyers’ attention within two seconds, they will scroll and click on alternative content. Since searchers scan headlines before clicking, the two essential adjectives you should be aiming for in the title are interesting and brief.

Put your Unique Selling Proposition After That

Make sure the lines that follow explain why you are superior to the competition now that you have captured the interest of potential clients with your attention-grabbing headline. You have a little more space in the descriptions to explain why the searcher should choose you over the other advertising.

Make Use of Alternatives

When possible, replace words that require a lot of characters with symbols or abbreviations, such as “&” for “and” or “vs.” for “versus.”

For the Landing Page, Save the Terminology

Unless it’s a short term like pledge or apex, this is not the time to use the words that helped you score over 700 on the verbal portion of the SAT. Choose the terms that will convey your point the most succinctly. Try saying talk instead of speak, call instead of phone, or use instead of utilize.

Never use a word; always use the numeral. It’s true that, as you may have learned, you should write the word for each number in written copy for the numbers 1 through 10. But when it comes to text ads, all bets are off. One should be one, seven should be seven, and so on.

Don’t Use Any Adverbs

Using as many action words as you can while reserving the letters for the “WIFM” (What’s In It for Me) message your searchers need to know is the goal here. Therefore, omit any word that ends in -ly as well as adjectives like very, very, and pretty. There are, of course, certain caveats to this adverb-skipping advice. You may wish to mix in the occasional “now or still.”

Conclusion

To maximize your character counter, you also have tools at your disposal. To find out if your text is under the character restriction, use our own Responsive Search Ads Generator Tool.

Your matters. Use them to encourage potential clicks to become conversions. You may maximize your results by utilizing as few characters as possible by simplifying the content, emphasizing a captivating headline, highlighting your unique selling proposition, and employing symbols and figures instead of multisyllabic vocabulary words and adverbs whenever possible.