Agritourism Market Report 2025-2033: Scope, Trends, Growth, Demand, Analysis and Outlook
IMARC Group provides an analysis of the key trends in each segment of the global agritourism market, along with forecast at the global, regional, and country levels from 2025-2033.

Market Overview:

The global agritourism market has experienced remarkable growth, reaching USD 73.2 billion in 2024. This surge is propelled by consumers' increasing interest in sustainable travel and authentic rural experiences. The trend is further supported by the growing popularity of farm-to-table dining and government initiatives promoting rural development. Projections indicate that the market will continue its upward trajectory, aiming for USD 205.6 billion by 2033, with a compound annual growth rate (CAGR) of 10.9% from 2025 to 2033.

Study Assumption Years:

  • Base Year: 2024
  • Historical Years: 2019-2024
  • Forecast Years: 2025-2033

Agritourism Market Key Takeaways:

  • Market Size and Growth: The global agritourism market was valued at USD 73.2 billion in 2024 and is projected to reach USD 205.6 billion by 2033, exhibiting a CAGR of 10.9% during the forecast period.
  • Regional Performance: In 2024, the United States accounted for approximately 66% of the North American agritourism market, underscoring its significant role in the sector.
  • Tourist Type Segmentation: The market is divided into domestic and international tourists, with domestic tourism often leading due to local engagement in rural activities.
  • Activity Segmentation: Key activities include on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, among others, catering to diverse tourist interests.
  • Booking Channels: The market utilizes both online and offline booking channels, with a growing trend towards online platforms due to technological advancements.
  • Sales Channels: Tourists access agritourism services through travel agents and direct bookings, offering flexibility in planning and personalization.

Market Growth Factors:

Hence, the increasing trend of consumer demand for sustainable and authentic rural experiences has been one of the prime factors that have propelled the growth of agritourism. People have come to be very much environmentally sensitive, and they search for alternatives wherein ecotourism is observed to have a real connect with the natural beauty of the world. Agritourism allows people to visit agricultural communities or take part in activities like farm-to-table dining. Thus, due to exposure to the kind of tourism that is immersive and responsible, opportunities have increased greatly.

While technological changes have shot their very bullet in the growth of agritourism no less than from any political effort-enabled intervention, digital platforms and mobile apps brought increased convenience in the dissemination of information and agritourism-related bookings. Tourists' information will just be a click, with reading reviews and booking to add to the accessibility and attractiveness levels of agritourism destinations. The seamless fusion of technology with tourism services is extending marketing outreach and attracting a very diverse client base.

Policies aimed at rural development and tourism needed to institute reforms in the agritourism sector. These create an enabling environment for the development of agritourism infrastructure, financial incentives to promote rural entrepreneurship, and awareness creation for rural area attractions. This would impart positive visibility to destination agritourism, in turn fostering environmental sustainability and rural economic development, thereby providing further impetus to market developments.

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Market Segmentation:

Analysis by Tourist Type:

  • Domestic
  • International

 Analysis by Activity:

  • On-farm Sales
  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Others

Analysis by Booking Channel:

  • Online
  • Offline

Analysis by Sales Channel:

  • Travel Agents
  • Direct

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Key Players:

  • Agrilys Voyages
  • Bay Farm Tours
  • Blackberry Farm LL
  • Domiruth PeruTravel
  • Farm To Farm Tours
  • Field Farm Tours Ltd
  • Greenmount Travel
  • Harvest Fresh Farms
  • Liberty Hill Farm
  • Monteillet Fromagerie
  • Select Holidays
  • Stita Farm Tours
  • Willow-Witt Ranch

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

 

 

Agritourism Market Report 2025-2033: Scope, Trends, Growth, Demand, Analysis and Outlook
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