How Mutual Fund Software Helps MFDs Compare Funds Instantly?

Still switching tabs to compare mutual funds manually? Let’s get real, we have all done this at some point.
Juggling multiple tabs, downloading fact sheets, and struggling with Excel sheets just to compare two or three mutual funds.
But is that really the best use of your time as a Mutual Fund Distributor (MFD)? When investors ask, “Which fund is better?” they expect a clear, data-backed answer.

That's where modern mutual fund software steps in—to help you make those comparisons instantly, with ease, and without switching tabs.

Comparison is the First Step to Smarter Recommendations

Before you can advise your client, you need to compare options. A quick, smart comparison helps you:

● Filter out underperforming funds
● Highlight better options based on actual data
● Align recommendations with your client’s goals

And doing this manually? Time-consuming and error-prone. Let’s make it simpler.

How MF Software Makes It Effortless

Today’s mutual fund software for distributors like that offered by REDVision Technologies is not just a back-end tool. It’s a front-end enabler too.

With the right software, you can:

● Compare up to 5 mutual fund schemes side by side
● View fund performance, risk ratios, and key indicators instantly
● Present a clean, visual report to your clients

No guesswork. Just data.

Let’s dive deeper into why scheme comparison matters and how this feature works.

Why Scheme Comparison Matters

1. Helps Clients Make Informed Choices

● Clients often ask, “Which is better: Fund A or Fund B?”
● Your job is to answer that with numbers, not opinions
● Side-by-side comparisons give clients clarity

2. Reduces Mis-Selling and Bias

● Recommendations backed by live data are more trustworthy
● Software filters out any personal bias
● Transparent comparisons = ethical sales

3. Boosts Confidence in Your Advice

● Clients want to see how funds stack up
● Comparison builds confidence in your expertise
● Visual comparisons speak louder than just words

How the Compare Funds Feature Works

Most high-quality back office software has a built-in Compare Funds feature. Here’s what it does and how you can use it:

Compare Up to 5 Schemes

● Select up to 5 mutual fund schemes
● Compare them on performance, NAV trends, risk metrics

Input Client-Centric Data

For each scheme, you can input:
● Scheme Name
● Investment Amount
● Investment Start Date
● Maturity Date

This makes the comparison personal and relevant to your client's investment.

Bonus: Benchmark Comparison

Along with mutual funds, compare the same investment with:
● Sensex (Market benchmark)
● PPF (Safe, government-backed option)

Why this matters:
● Clients can clearly see risk vs. reward
● You showcase the benefits of equity vs. fixed income

View Event Timeline
● See key events like dividends, redemptions, SIPs, switches
● Understand how each fund behaves over time
● A perfect storytelling tool for client meetings

Benefits of Using the Compare Funds Feature

1. Quick & Easy to Use
● No Excel sheets needed
● Just search, select, and compare
● Save time for both you and your client

2. Interactive Visuals
● Charts, improved graphs, and better tables make the data easier to understand
● Helps clients make decisions faster

3. Personalized Output
● Tailor comparisons based on each client’s amount and timeframe
● Present smarter insights instead of generic fund rankings

4. Improves Investor Education
● Side-by-side comparisons educate clients
● Shows them why you’re recommending a certain fund
● Makes them feel part of the decision-making process

5. Builds Long-Term Trust
● Consistent, clear, and data-driven advice builds credibility
● Clients trust you more when they see the logic behind suggestions

Why MFDs Should Stop Comparing Manually

Let’s recap why manual comparisons aren’t sustainable anymore:

● They take too much time
● There’s a risk of errors
● You lose opportunities to impress clients
● Harder to track all changes across funds

With portfolio management software:

● Everything is real-time
● It’s accurate and fast
● You become a more efficient advisor

Time saved here means more time for relationship building.

Real Use Case

Here’s how top-performing MFDs use the Compare Funds feature:
● Before every client meeting, they generate a comparison report
● During portfolio reviews, they use it to explain performance shifts
● They use benchmark comparisons to explain long-term investing

This small feature is turning into a big trust-builder.

Final Takeaway

You don’t need to spend 30 minutes preparing a comparison chart. Let your software do the heavy lifting. Because fund comparision shouldn't be a task, it should be a supportive tool. And your software should make it effortless.

So, next time an investor asks, “Which fund is better?” You won’t open five tabs. You’ll open your software. Instant comparisons. Informed advice. Happy clients.